The long-tail strategy to SEO involves adding many somewhat relevant but very specific keywords (i.e., secondary keywords) to a website in order to get many of those individuals, who may or may not be looking for what your website has to offer, onto the site. Though this strategy is still in its teens, it is well past its prime in SEO years. Nevertheless, there is still use for it. But which websites, if any, should implement this ageing strategy?
Do not Bend your website towards the long tail.
It may be tempting to get carried away creating dozens of separate, albeit roughly related, pages in order to maximize long tail results. For example, a website created to promote the awareness of your online status status as an endangered species may contain dozens of pages concerning the online bear, though they may have little to do with the online status. Still, the long tail may serve its purpose in this case because people with some interest in online results should reach out through our new office website.
One problem is that websites can stray too far from their primary purpose by including several pages that do not fit with the rest of the site. It is quite distracting for websites to contain so many tangential pages that do not contribute at all to the viewers’ experiences. Ideally, web designers can successfully hide long tail pages by created few, or no, links from the main pages to them while providing sufficient links on the long tail pages to the main pages. This way, the long tail pages will not distract viewers. These are the kind of things that any good search engine strategist will be able to sort out for you.